Getting close...

Damn….it’s getting close. It’s been almost 1 year that we’ve been working on Prince of Persia: Warrior Within and I can’t believe we’re only a couple of months away! I’ve seen some blood, sweat and tears go into this project for the past year and I can say without a doubt – the Prince will own all action games this holiday season. Don’t sleep – this game will thrust you into a world and story that no other game could match. Even the big 3.

On the U.S. marketing front, we’re currently putting the final touches onto the packaging – you know, things like the text, screenshots, layout. I was just thinking to myself if I should put Game of the Year awards on there but I guess I’ll need to wait until they are awarded to us next year. LOL. Hey…..it’s not cocky if you can do it. We said it last year – and came through….we’re going to do it again.

What else have I been doing? Errr……I just put up some cool online banners. Have you seen them? Basically, once you go onto a gaming website like IGN or Gamespot the banners will automatically play an “edited” video to show off our game. This is cool, but it also sux cuz I can’t show the game the way it’s meant to be seen. (You can’t show mature rated game content to people under 18). Anyhow, we started using this cool, new technology that will allow people to enter their b-days onto the banner itself and if they are over that age – they will see the unedited video trailer without ever leaving the site they visited. It’s never really been done before – so it’s cool that PoP is the first to do this.

Lastly, I just got back from Los Angeles where I captured the Gameplay footage for our TV commercial. It all went extremely well and you’ll hear more on that later. However, I thought I’d share the first words from the guy capturing the footage for me – “This Game Is F______ Incredible!”. LOL!

Keep an eye out for the Print Ads – they should be hitting this month? Controversial Ads? You decide.

- Danny Ruiz, Senior Brand Manager